Overview
Connect Mailchimp to Vibe to automatically sync your email audiences and retarget your subscribers on Connected TV. Use your existing Mailchimp lists, segments, and tags to reach the right people with highly relevant ads on the big screen.
- Keep your audiences automatically in sync — no manual uploads.
- Reach your most engaged subscribers where they're watching.
- Extend your email marketing strategy to CTV for unified cross-channel campaigns.
How to use
Once connected, you can select which Mailchimp audiences to sync with Vibe. Your email lists automatically become targetable CTV audiences, updated regularly to reflect subscriber changes.
- Navigate to Custom Audiences in your Vibe account settings.
- Click Connect next to Mailchimp and enter your Mailchimp API key.
- Select the audiences and segments you want to activate on CTV.
- Vibe performs an initial sync of all existing members for immediate availability.
- Audiences are automatically updated at regular intervals to reflect list changes.
- Synced audiences appear under Custom Audiences, ready for targeting in your campaigns.
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