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Omnisend

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Overview

Omnisend is the ecommerce marketing platform behind thousands of online stores, bringing email, SMS, and push together into one revenue engine.

Where it fits: merchants using Omnisend have already done the hard work of figuring out who their best customers are - repeat buyers, big spenders, subscribers who've gone quiet. That work now reaches beyond the inbox.

What it brings to Vibe:

Segments built on real behavior - purchase history, browsing, engagement, and lifecycle stage Always current - audiences refresh on every sync, so who you reach reflects who's actually in the segment today Works with any store - Shopify, WooCommerce, BigCommerce, Wix, or custom

How to use

  1. Connect. Authorize Omnisend from Vibe and choose the advertiser account your audiences belong to. One-time setup, no developer required.
  2. Mark the segments you want. Add Vibe to the name of any Omnisend segment (for example, "Repeat Buyers – Vibe"). Segments with Vibe in the name are picked up on the next sync and become custom audiences in Vibe, mapped one-to-one and kept up to date automatically. Segments without it stay in Omnisend.
  3. Activate - select that audience when building a Streaming TV campaign and reach those customers on the big screen.

The result: the segment driving your best-performing email campaign can now drive your CTV buy - no exports, no spreadsheets, no second definition of who your customers are.