Snowflake

The Vibe app for Snowflake connects your data warehouse to Vibe in both directions. Push first-party audiences from Snowflake into Vibe to target or suppress households. Then pull your CTV campaign results back into Snowflake to analyze next to your sales, CRM, and other channel data.

No CSV exports, manual uploads, or reporting pipelines to build. Identifiers are normalized and SHA-256 hashed before they are sent, and reporting runs inside your own Snowflake account under your governance and access controls. Only aggregated reporting data is delivered, with no raw logs or PII.

1. Connect: Install the Vibe app from the Snowflake Marketplace and approve its network access in Snowsight. Open the app, enter your Vibe client ID and secret, and select Connect.
2. Send audiences: Choose a Snowflake table, map the columns to send (email, phone number, or device ID), and push. The app hashes your data and sends it to your selected advertiser, ready for targeting or suppression in Vibe.
3. Create a report: In the Reporting tab, pick advertisers, metrics, and dimensions like campaign, creative, channel, geography, or audience segment. Name the destination table in Snowflake.
4. Run and query: Choose a date range and run the report. Results land in a table in your Snowflake account, ready to query with SQL or connect to your BI tool.
5. Refresh anytime: Re-run for fresh data. Overlapping dates update in place, so late-arriving conversions are always reflected.