Introducing Vibe x Lifesight: Causal Measurement for Smarter CTV Growth

We're excited to announce a new integration that levels up how you measure, optimize, and scale your CTV campaigns. Vibe has partnered with Lifesight, a unified marketing measurement platform purpose-built for marketers who want to go beyond last-click and start investing with clarity in Top of Funnel marketing channels (i.e, CTV, OOH/DOOH, etc) with confidence.

If you’re scaling with Vibe, this integration gives you access to full-funnel, incrementality-based insights so you can understand what’s actually driving outcomes, not just what’s getting credit.

The measurement gap in CTV

CTV is one of the most powerful growth channels today, but it's often underserved when it comes to measurement. Traditional attribution can be noisy, siloed, and often built for other formats, not streaming.

With Vibe and Lifesight, brands can now answer foundational questions like:

Why this matters

Together, Vibe and Lifesight bring modern,advanced incrementality-based measurement techniques (Causal MMM, Geo-lift experiments & Causal Attribution) to CTV advertisers across Ecommerce, Retail, Agencies, and Consumer Apps. Here’s what you’ll be able to do, right out of the gate:

Measure what matters

Use causal attribution and incrementality testing to identify which Vibe CTV campaigns are truly driving revenue, no more relying on directional or proxy metrics.

Optimize budget decisions

Predict the marginal ROAS of your next dollar on CTV. Lifesight helps you cut wasted spend and reinvest into the tactics that are statistically proven to work.

Forecast growth with precision

Simulate campaign scenarios and get auto-generated budget recommendations, backed by marketing mix modeling and real lift data.

Analyze faster, from one source of truth

No more stitching together disconnected reports. Lifesight consolidates top-line KPIs and ad set-level insights into a single dashboard built for performance marketers.

Built for performance marketers and media planners

This integration is purpose-built for teams who treat CTV as a performance channel. Whether you’re scaling direct-to-consumer brands, managing client growth at an agency, or running omnichannel retail campaigns, you can now measure CTV with the same rigor you expect from digital.

Get started

Connecting your Vibe account to Lifesight takes just a few clicks. From there, you’ll be able to track incrementality, model budget shifts, and forecast campaign outcomes—all with CTV as a central part of your growth strategy.

Get started today!