Overview
Northbeam and Vibe.co bring together cutting-edge CTV media and advanced attribution. With Northbeam’s Clicks + Deterministic Views (CDV),companies can now attribute CTV impressions directly to revenue. This offers a deeper and more accurate understanding of performance across the funnel.
- Attribute Vibe.co CTV impressions using Clicks + Deterministic Views
- Unlock multi-touch attribution beyond clicks
- Validate CTV performance with first-party pixel data
- Connect awareness to conversions across touchpoints
- Optimize CTV spend with revenue-backed insights
How to use
Within Vibe:
- Get your API key: Generate and copy your Vibe API key from Settings > API Access.
- Ensure you track purchases with their order ID.
Within Northbeam:
- In Northbeam, go to Settings > Connections, find Vibe, paste the API key, and save.
- This connection enables MMM (Marketing Mix Modeling) since it only requires spend data.
- In Settings > Model settings within Northbeam, check Vibe under Clicks + Deterministic Views.
You might be interested in
Triple Whale
An agent-powered intelligence platform designed to unify and elevate every aspect of your brand.
WorkMagic
Uncover the true incrementality of your CTV campaigns with WorkMagic, including their halo effect across sales channels.
CallRail
Track and attribute phone calls as CTV conversions.
Fospha
Measure the full-funnel impact of your Vibe CTV campaigns with Fospha's daily MMM
Google Analytics
Measure the impact of your Streaming TV campaigns on website traffic and conversions.
Haus
Haus’ self-serve platform helps brands measure the incremental ROI of online and offline ad spend across sales channels.
INCRMNTAL
AI-powered incrementality measurement. No tracking. Just clarity across your Streaming TV spend.
Invoca
Power CTV Attribution and Optimization With Outcome-Based Phone, Chat, and SMS Conversion Data
Lifesight
Unified marketing measurement platform to help marketers cut down ad spend waste and make better budget decisions.
Paramark
Paramark's incrementality platform helps brands quantify the true impact of their marketing investments.
Prescient AI
Prescient delivers explainable marketing forecasts that reveal true ROI and halo impact across every channel.
