Overview
The integration of Kochava with Vibe empowers marketers to seamlessly measure and optimize their Streaming TV campaigns. By combining Kochava’s robust mobile attribution and analytics capabilities with Vibe’s dynamic CTV advertising platform, users can gain comprehensive insights into campaign performance across devices. This collaboration facilitates accurate tracking of app installs and in-app events, ensuring that marketing efforts are effectively attributed and analyzed. Marketers can leverage this integration to enhance their advertising strategies, drive engagement, and maximize return on investment in the evolving digital landscape.
How to use
Vibe integrates with Kochava to support attribution and reporting through the Kochava SDK. Run your campaigns with Vibe while Kochava handles measurement.
- Log in to Kochava – Go to Campaign Manager.
- Create or select a Campaign and Segment.
- Add a Tracker – Use Vibe as Media Partner and copy the Impression URL.
- Go to Partner Configuration – Add Vibe.
- Set up postbacks – Configure for installs and in-app events with your app's package or bundle ID.
- In Vibe – Go to Settings > App tracking and select Kochava.
- Configure app – Select the app, enter Store URL and CTV tracker, and ensure App ID matches Kochava.
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