Wispr Flow is the voice-to-text AI that turns speech into clear, polished writing in every app. It’s designed for working professionals and creators who want hands-free writing that’s faster and easier than a keyboard. 

Challenge

Wispr Flow was looking for a way to reach and acquire decision makers and AI adopters without increasing CAC.

Much of Wispr Flow’s existing spend was concentrated in performance channels that tend to capture users already searching for productivity tools. As more companies entered the category, the team evaluated the need to test new acquisition channels.

“When you educate at the top of funnel with CTV, everything downstream converts better, people already understand what we do by the time they hit our site.,” Matt Swulinski, Head of Growth

Solution

Vibe.co enabled Wispr Flow to measure, scale and experiment a new acquisition channel by leveraging the following: 

Results

Streaming TV proved to be an efficient way for Wispr Flow to reach new users while maintaining performance:

“The fact that we could ramp spend and see how it affected our blended numbers was super important. I feel more confident scaling now,” Matt Swulinski, Head of Growth